![]() ![]() Perhaps it’s time for my mum, sister and I to dig out our old ones… “I can confirm that my mum has the bag too,” says Mindara. Importantly, Gen Zers don’t seem to consider the fact that millennials like the bag too to be a bad thing - or “cheugy,” to use their lingo. Around 30,000 Le Pliage bags were repaired last year alone. “For example, since 2022, the entire Le Pliage collection has used canvas produced from recycling only.” The brand also launched a “Re-Play” collection in 2022, which utilises deadstock materials, and owners can have their bags repaired in-house free of charge too, no matter how old. “The next generation inspires Longchamp to continue on its path towards reducing environmental impact,” says Longchamp’s UK and Ireland managing director, Hector Cassegrain. Which leads nicely into another factor that plays into its appeal – its eco credentials. Searches for the style have gone up 53 per cent on Depop month-on-month, with savvy Gen Zers looking to secure one second hand. Crucially, unlike other handbags, it has a zip so keeps everything secure, too.” The trusty Longchamp will stretch and not break. “I once emptied my bag and found four hand creams amongst many other treasures.” Natasha Leake, a 23-year-old journalist, agrees: “It’s become my go-to overnight bag simply thanks to its winning combination of practicality and style. “I can fit just about anything I need to take to work and anything I want for the evening: laptop, notebook, gym kit, change of shoes, bottle of wine, ASOS parcel, makeup bag, change of clothes, food for dinner,” explains Thea Smith, a 25-year-old who works in the City. This able-to-fit-everything quality is what makes the bag so popular with young workers in particular, whose busy lifestyles entail them going from the gym to the office to post-work drinks, all with the same bag. Mine has become a part of my staple work uniform because it essentially fits everything – it’s a Mary Poppins bag.” “When you see girls of all ages, ethnicities and styles carrying the same bag, it really has an impact on what you want to buy. “Scrolling on TikTok, it was impossible not to see girls showing off what’s in their Le Pliage,” shares 23-year-old alumni officer, Tshokey Mindara, who owns a large navy one and a mini purple one. ![]()
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